Job Title: Email Marketing Manager
Location: Austin, TX, Fully Remote
About Us:
At Premed Catalyst, we're helping premeds get into their target medical schools. Our high-performing students are frequently aiming for top 20 medical schools and have the work ethic to back it up. We’re co-founded by a startup veteran and a physician from UCLA with 7+ years of premed advising experience.
Position Overview:
We are seeking a highly organized and strategic Email Marketing Manager to develop and execute comprehensive email marketing campaigns. The ideal candidate will have a strong technical background, experience in A/B testing, and the ability to think strategically about email marketing initiatives. This role is pivotal in enhancing our lead generation efforts and supporting our sales team in a high-ticket B2C context.
Key Responsibilities:
- Campaign Development: Design and implement effective email marketing campaigns aimed at lead generation and nurturing.
- Segmentation and Personalization: Develop and manage audience segmentation strategies to deliver personalized content to various customer segments.
- Lead Scoring: Establish and refine lead scoring models to identify high-potential leads for the sales team.
- A/B Testing: Conduct A/B tests to optimize email content, subject lines, and send times for improved engagement and conversion rates.
- Analytics and Reporting: Monitor and analyze email campaign performance metrics, providing actionable insights and recommendations for continuous improvement.
- Technical Proficiency: Utilize marketing automation platforms and CRM systems to manage and execute campaigns efficiently.
- Compliance: Ensure all email marketing activities comply with industry regulations and best practices.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in email marketing, preferably in a high-ticket B2C environment.
- Strong understanding of audience segmentation, lead scoring, and marketing automation.